9. Sera Mustafa (Qamar) in Dizzy. Photo by Chris Saunders..jpg

Creating

Unforgettable

Experiences

Creative Director

Theatre Maker & Immersive Experience Designer

I help organisations, artists, and brands craft experiences that connect through theatre, immersive storytelling, and audience-led design.

I bring ideas to life that stay with people.

I’ve led nationally recognised productions, shaped audience journeys for global brands, and co-designed public programmes that put people at the centre. My work blends creative strategy, dramaturgy, and immersive thinking, with a focus on clarity, collaboration, and impact.

Projects.

Chase Bank display with yellow curved sofa and promotional sign reading ‘Introducing rewarding banking’ inside a modern lounge area.
Player leading a round table discussion at TikTok’s Traitors experience, speaking with expressive hand gestures during the live event.
Interactive gameshow aboard an MSC cruise featuring colourful digital screen graphics and geometric visual effects.

From large-scale interactive experiences to compelling narratives, my projects are all about creative storytelling and bringing people together through shared, transformative moments.

Find Out More

Theatre.

Actor performing in There Is a War at IAB, captured in dramatic blue lighting with reflective sunglasses.
Actor performing in Goosebumps Kids, wearing a colourful costume and explorer hat with goggles during a stage scene.
Sera Mustafa performing in Dizzy, kneeling on stage under vivid blue lighting with mist effects during a dramatic scene.

I collaborate with writers, communities, young people, poets, and designers to create theatre that explores today’s complexities, connecting audiences with stories that resonate and reflect the diversity of our shared experiences.

Portfolio

Consultancy.

Bring your ideas to life in ways that inspire, engage, and resonate. I specialise in immersive learning, creative consultancy, experience design, and dramaturgical support, collaborating across sectors to help navigate complexities and drive change.

How I Can Help You