Creative Director | Gameshow Architect | Theatre Maker
Rob Watt.
Audiences are done with just watching.
I design story-driven gameshows and immersive experiences that turn passive audiences into players, and players into fans. More than 2 million people have played my original formats, made for MSC Cruises, BBC Studios, TikTok and JP Morgan Chase.
Built for scale. Designed to play.
01. Gameshows
I design and produce gameshows; live, filmed, and everything in between. Large-format shows for cruise lines and live events, filmed formats for YouTube and TikTok, and brand experiences built around genuine participation. Concept and format development through to full production.
Currently developing three new formats for a new cruise ship and a London-based live game show experience.
Clients include MSC Cruises, Explora Journeys, Cove Seal Bay, and Celebrity Cruises.
2 Million
people have played my game shows…
So far.
250,000
children recruited as secret agents.
Aboard a cruise ship.
61,000
guests solved a murder mystery without leaving their sun lounger.
Theatre that asks something of you.
02. Productions
I direct new writing and devised work with major UK theatres, festivals, and independent artists. My productions have been critically acclaimed and toured nationally. I work closely with writers at every stage; from dramaturgical development through to first night.
Recent and upcoming: C+NTO (Joelle Taylor & Charlie Josephine), Two Truths (Rob Watt, Bethany Wells), The Last Recording (Frazer Flintham), The Arsonist (Ed Harris).
Real agency. Every time.
03. EXPERIENCES
I design experiences where audiences don't watch; they decide, intervene, and change what happens next. Village hall or castle, cruise ship or conference centre, the principle is the same: give people genuine agency and they'll remember it for years.
I work with brands, cultural organisations, and festival audiences, from large-scale AR mysteries and interactive installations to intimate co-created events that couldn't happen anywhere else
Clients include TikTok, JP Morgan Chase, Headlong Theatre, BBC Studios
Structure, story, And a second pair of eyes.
04. Dramaturgy
I offer dramaturgical support to writers, directors, and producers at any stage of development. I'm drawn to new writing, devised work, and projects that are trying to do something that hasn't quite been done before. I hold form and meaning in the room while leaving space for the work to find itself.
Available for: script development, R&D support, rehearsal dramaturgy, and project shaping conversations.