Transforming Immersive Experiences for MSC Cruises
Creative Director / Writer
In 2022, I collaborated with The Department, the UK’s leading immersive agency, to write and develop two large-scale game shows for MSC Cruises. Aimed at transforming guest entertainment, the MSC World Europa team sought to bring fresh, interactive experiences to their lunar park area. We introduced “Win It in a Minute” and “All Feet on Deck,” using dynamic projection content to create competitive, high-energy experiences. These shows brought guests together in playful, nostalgic competition, providing unforgettable entertainment and connection for friends and families at sea.