As the lead writer on this project, I crafted the voice of the Chase Octagon, shaping a unique and welcoming personality that resonated with UK audiences. JP Morgan Chase, a powerhouse in the US, aimed to make an equally impactful entrance in the UK market.

Bearded Kitten designed an immersive “reward banking” experience that connected with visitors on a personal level, boosting moods and offering real value. Each visitor received a gift card to use on the British high street, driving tens of thousands of pounds back into local communities.

This ambitious campaign spanned 5 cities with two massive, accessible rigs, reaching over 10,000 people and distributing £75,000 in gift cards. From concept to execution in just six weeks, it was an experience that showcased the true meaning of ‘effortlessly rewarding’ banking.