Commissioned by Wonderosity as Creative Director, I led the creation of a thrilling PR film and live citywide stunt to promote Lionsgate and The X Co’s Saw Live: Escape Experience at Tower Bridge. Our concept unleashed Jigsaw’s sinister presence across London, with his iconic puppet Billy and his eerie Followers lurking in high-traffic landmarks like London Bridge, Southbank, and The Shard, drawing onlookers into Saw’s dark world.

I crafted a high-impact narrative and immersive interactions to captivate audiences online and on the streets. This PR film not only generated buzz but also set the tone for a spine-chilling experience, successfully immersing fans in the fear and thrill of Saw before they even set foot in the venue.